Rafael González
I’m a full-stack Node.js developer with a passion for crafting elegant and efficient web applications.
I excel at building robust backends and intuitive frontends, leveraging modern technologies.
Let’s bring your digital vision to life!
Developed a seamless integration between WordPress and HubSpot. The custom plugin leverages an event-driven architecture to automate data synchronization, improving efficiency and data accuracy.

Implemented a robust solution to streamline form submission processes. The custom WordPress plugin, powered by AJAX and Composer libraries, automates data capture, formatting, and email delivery, saving time and improving efficiency.
Implemented a solution to update ACF fields using Google Sheets, providing a non-intrusive and efficient workflow.

Brought the revamped ConnectPoint homepage to life, transforming design concepts into a seamless and engaging user experience.

Led the team through the refactoring and maintenance processes of the 6-package mono-repo, merging a year's worth of key branches to improve functionality and guarantee the synergy of all of the updated code, while documenting the changes.
Developed a desktop tool, to improve time management, time tracking, goal visibility, and team morale.
Tasked with redesigning the UI of the app to provide better UX, using a more modern look, adding animations, and providing clearer feedback to the user.
Charged with redesigning the database models to allow for flexibility and scalation when adding new sports to bet on the platform.
Responsible for supporting the Recruitment department by developing and administering skill-based assessments for new applicants. Also conducts interviews to evaluate talent.
In charge of refreshing the betting layout and adding new user experiences for the Qatar 2022 WorldCup.
Responsible for developing the next soccer betting app for LATAM, using Next.js, Tailwind, AWS, CircleCI, Express, React Native, and other smaller libraries.
Resposible for integrating Ramsay Innovation’s forms with Google Analytics Reporting API

Resposible for optimizing Cava Chahue’s shopify website, acheiving a 60% improvement on load-speed, and a performance score over 80.
Tasked with developing the resource center for Auxis.com, using HubSpot’s HubL templating language, and Javascript.
Developed a custom Google Tag Manager Tag, to track interactions with the ShoppingGives widget, and chart them in a custom Google Analytics report
Developed the custom Hero and Product Card modules, and the custom homepage for La Cava Chahue, using Shopify’s Liquid templating language.
Responsible for fixing a LATAM-specific Covid19 site and developing new features and layouts using vanilla JS.
In charge of exploring new projects that get out of the team’s comfort zone, and providing a helping hand to any request related to the skills of programming, automation, and critical thinking.
Developed a streamlined framework for building WordPress plugins, increasing efficiency and reusability across multiple projects.
Created a simplified interface for interacting with Firebase Firestore, reducing development time and complexity.
Built a dynamic car comparison tool with a flexible schema and caching mechanism, enhancing user experience and optimizing performance.
As a hobby, on weekends I invest my time designing a tabletop role playing system, as I’ve seen actual systems don’t cover my creative needs.
Currently developing an events-focused app, with React and Firebase
Responsible for maintaining a WordPress multisite with three sites and developing new features, custom plugins, and third-party integrations for it, using PHP and JS.
Responsible for automating the syncing between the three sites' databases and an external PIM system.
Developed a custom plugin with PHP and JS, to allow the support team to narrow down the products database through a Zingtree decision tree
Tasked with developing full WordPress sites with pixel-perfect precision and CSS animations and transitions.
Developed the WordPress site with pixel-perfect precision.
Responsible for the ongoing maintenance and optimization of several landing pages.
Responsible for creating visual material for ad campaigns as a solution to the marketing needs of the real estate market in Spain.
Accountable for UPE Cargo’s branding.
In charge of designing the user interface, experience, and flow chart, for a new Costa Rican app for the import/export market.
Create visually appealing and effective landing pages to drive user engagement for Traqspera.
In charge of designing the landing page and icons for SC Machining, a South Carolina CNC machining company.
Delivers innovative design solutions for UI/UX, branding, and social media across eight diverse client projects.
Responsible for LuxFlow’s logo, web, and assets design
Accountable for the interface concept design for Inspira Coffe, a Colombian premium coffee brand.
Responsible for directing, coordinating, managing, and developing projects for English-speaking clients.
Tasked with the package design for Wayu Salt, SOHO Salt, Del Mar Salt, and Bacon Snacks. All products were destined for the Colombian market.
Responsible for the design of national and international advertising.
Responsible for designing social media advertisements and in-store printed assets of the one-and-new Payless Shoesource store in Venezuela.
Accountable for designing the interface for ExpoBoda's app.
Responsible for leading, implementing, and actively creating graphic material that responds as a solution to the needs of Kiberno E Services, C.A.'s clients.
Responsible for branding Cyma Group and its five subsidiaries for different media sectors.
Store clerk.
Responsible for the branding of AWOS and the advertising development of its four branches in Caracas, Venezuela, and of its virtual store in the MercadoLibre portal.